Marketing For Local Business



OUR SERVICES



MARKETING & STRATEGY





Research, Define, Target



Marketing is the art of studying and managing the exchange of relationships between consumers and their needs. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
There are many techniques used in marketing, including choosing target markets through market analysis and market segmentation, as well as understanding the methods of influence on consumer behavior.
To grow any business, we must first understand where and how to find the consumers who are looking for your service, then we make the connection between their needs and your products and services. Marketing is the key to satisfying consumer needs and wants through the development of exchange processes and the building of long-term relationships.



MEDIA PLANNING & BUYING





Making the best out of your budget



Media marketing is a strategic process leveraging branded organizations that already have a captive audience for which at the right time will present your products and services to. Being able to negotiate the price and placement of the advertisement is the key factor that will determine a successful campaign.
They consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product and service as key performance indicators. All media campaign goes through phases of optimization, which is dependent on budget, type of medium, target audience, and targeting.



DIGITAL MARKETING





Knowing how and what to get there...



Digital marketing is using today's technologies as a means of marketing your products or services to consumers, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
There are many facades to digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, and e-books. However, there is also a new trend that is being extended to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.



SOCIAL MEDIA MARKETING





Campaigns That Wins



So when it comes to social media marketing, we all know platforms such as Facebook, Instagram, Pinterest, Tweeter, and Youtube are among the top of the list, Business uses social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies engage a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. This allows the consumer an opportunity to kinda see how and the organization operates and interacts with their community.



REPUTATION





Everyone should hear about you!



Your reputation is now a huge factor not only to your position on Google but also to the consumers who are looking to purchase your products and services. Being able to manage the spread of information between an individual or an organization and the public, can be the difference between growing your business or having to close your doors due to a lack of consumers. This differentiates it from advertising as a form of marketing communications as it helps in creating coverage for clients for free, rather than marketing or advertising. An example of a good reputation would be generating an article from a consumer who uses her social platform to recommend your products and services.



SYSTEM AUTOMATION





Running your business 24/7



Today's technologies afford businesses to be able to monitor and control their production and delivery of products and services, a daily task that can be utilized by a system to operate automatically. With business automation strategies, engaging with your customer and audience is just a few clicks away. Consumers like to be served on their terms, as they have other things that require their attention, so getting tasks completed daily should be just as easy without having to take an entire day. Now you can respond to your client’s inquiries and questions, set appointments, send out sales coupons and promotions and increase your sales revenue, all while giving you more time to remain focus on servicing your customers daily.





LOF Agency



401 E 1st Street, Sanford, FL 32771
407 674 2175